The following thoughts were extracted from a talk by Perry Monaco, Head of Customer Service, Linkedin in 2015.

Creating Your Social Media Strategy.

  1. Understand Your Social Media Goals
    • Develop new customers, promote your brand, increase your reach. Understand why these are important to you. The best goals define your course of action.
    • Finding your path forward is predicated by having clearly defined goals.
  2. 5 Social Media Tips For Your BusinessAnalyse What Has Already Been Done
    • Do not attempt to re-invent the wheel, learn from your competition.
  3. Define Your Content Strategy
    • Consistently post on the same day and time each week.
    • Do not post pure advertising, this is a great turn-off. People prefer content that is useful to them in a general sense.
    • Be patient.
    • Use someone who has good writing skills and whom you trust to post in a manner that presents your brand favourably.
    • Apply common sense.
  4. Understand the winners and the dogs
    • Use analytics to monitor your social media results; if you cannot measure it, you cannot analyse it. Avoid paralysis by analysis
  5. Repeat what works

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